Espresso Bar Consulting for Food Management Companies

    How to plan and implement a viable espresso coffee concept for your client.

    Is your company seeking to implement an espresso bar/kiosk in a college or university? Would you like to improve the service and revenues of your present espresso concept?

    Is your coffee kiosk concept generating the revenues your account was hoping for?

    The coffee bar/kiosk concepts are growing all over the country. Due to the emerging popularity of espresso based drinks, more and more college and B & I accounts will seek to implement such espresso kiosks concepts in their cafeterias, food courts and airports.

    Food Management Companies may have a great opportunity to satisfy their need in this area by developing a truly revenue generating and customer pleasing espresso concept that in certain locations could generate upwards of $2000 a day in sales, mostly from espresso based drinks, with a combined food/labor cost of around 40%!

"Espresso Business Success Program" Home

    Unfortunately, due to the relative newness of this industry, your company may not have the expertise to support such a project so as to achieve its maximum potential. At this point you could:

1. Try to implement your own, with the help of your coffee or equipment supplier. Caution: Unless they have operated their own successful similar espresso concepts, it may be difficult for them to implement a concept that will satisfy the customers (speed of service, proper preparation techniques for better taste) and generate the kind of revenues that would merit further investment. A disappointing performance may be embarrassing, and slow down your enthusiasm for future concept expansion.

2. Implement a licensed or franchised operation. Though this may be a viable alternative, the drawbacks may be the cost of the project, the royalties, and the lack of flexibility. Besides, we have found that many such projects generate only a portion of their potential revenues, due to ineffective marketing and drink preparation techniques, especially in new, "uneducated" in espresso areas.

3. Develop your own, with your suppliers and our expertise. In the last twenty five years, besides having opened and operated our own espresso bars within the largest universities, we have provided initial "expertise and inspiration" to some of the greatest players in this field. We will show you how to develop a highly productive, competitive and desirable espresso concept, or improve substantially the performance of your present one, without changing your coffee or equipment, and regardless of any supplier or franchise you may be working with. In our own past coffee bars, our espresso bean usage ranged from 110-230 lbs. per week per store, averaging around 37 drinks per pound, or aprox. 5000-9000 drinks for a five day week.

    If you are just in the "planning and research" stage, we will save you time, money and future aggravations by doing it right the first time, no matter what supplier or branded concept you may have. We do not sell any equipment or coffee.

    I will be happy to present you with a specific proposal on how to accomplish this goal.

"ESPRESSO WORKSHOP FOR FRANCHISED/CORPORATE STORES"
This one day "Espresso Business Workshop", presented in the location of your choice, will show you and your franchisees how to increase your espresso sales, revenues, customers satisfaction and the value of your business.

"COFFEE ROASTERS/WHOLESALERS SEMINAR"
There are two ways to increase your business: By getting new accounts, or by increasing the sales of your coffee to your present accounts. Before that happens, they have to increase the sales of your coffee to their customers. We will show you how.

Alex Fisenko has been helping companies and individuals to develop successful espresso concepts for the last 25 years. He provided initial "espresso expertise and inspiration" to some of the biggest players in the field. Besides having opened and operated 16 espresso bars for himself, he travels all over the world helping clients to open successful espresso bars, including South Korea, Thailand, Belgium, Saudi Arabia, Canada, and many US states. He was also an "Espresso Business Seminar" presenter for the Coffee Fest Organization in Seattle. He will be happy to speak on any espresso related matters during your Industry Convention, or to contribute articles, free of charge, to your coffee related publication. He can be reached in Portland, OR (503)5909423 e-mail: alex@espressobusiness.com