"ESPRESSO BUSINESS SUCCESS PROGRAM"

Book & Video

For a detailed description of this Program please go here:  
Book & Video Contents
   

Please check my references if you have any concerns: My References & Endorsements

The success of your coffee concept will depend mainly on two factors:

1. Your location
2. Whether you can create a sufficiently large and loyal customer base.

This Program, which includes my personal over the phone/email consulting,
will show you what steps you have to take in order to prevent mistakes and
maximize the potential of your concept. It is based on over thirty years
of experience and over two hundred coffee shops/drive-thrus openings in
most of US states, in a great variety of diverse locations, for people like you.

Here are some of the contents of my "Espresso Business Success Program":

  • Locations, what to look for to make your business a success
  • A Business Plan to present to your lender or landlord
  • An efficient design and equipment layout of your shop or drive-thru
  • A complete equipment list, with my suggestions of where to get what
  • A very detailed initial supply list for your opening
  • An "espresso focused and friendly menu" - so you sell more!
  • An initial "espresso marketing" program to jump start your business
  • A video tape that shows correct drink preparation techniques, and much more!
  • Included in the price of this program is my personal, over the phone consulting with you, that may cover a prospective location, design, equipment, suppliers, or any other coffee business related matter. Just this consultation alone may save you thousands of dollars in preventing mistakes!

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Contents of the "Espresso 101" video tape or DVD

  • A Brief History of Coffee

  • The Coffee Bean

  • Roasting and Blending    

  • Espresso Equipment

  • Extracting Perfect Espresso

  • The Art of Steaming the Milk

  • How to Prepare Espresso Drinks

  • Cleaning and Maintaining your Equipment

About the "Espresso 101 Tape" from "Bellisimo Co."

"An excellent training resource designed to provide solid background on coffees as well as practical demonstrations on correct preparation of espresso based drinks." Ted Lingle, Executive Director, Specialty Coffee Assoc. of America.

"This is the finest espresso training video in the nation." Michael Meyers, Pres. Michaelo Espresso.

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Your investment in this Program is $183 for the book alone (with some over the phone consultation) or $295 for the book, video and my personal over the phone consultation.

If you compare that to the total investment that you will be making, from $5000 just to add an espresso machine to some existing business, from $30,000-$150,000 for a
drive-thru, and from $65,000-$300,000 for a coffee shop, this $295 investment is
comparable to what you would pay for a set of chairs and a table! 

I usually charge from $3000-$8000 plus all travel expenses for my "Turn-Key" on location training and consulting. This $295 Program will give you most of what
you will need to know (see contents) except my presence on your location. As an
added bonus you will get my personal, over the phone or email consulting, dealing
with your specific area of interest.

Here is what may happen to people that go into this business without experienced advice: Mistakes that People Make Opening a Coffee  Business.

Is this Program worth the money? Why don't you read more of the comments from my clients:
Comments and Endorsements

If you have any questions or concerns, please feel free to call me between 8 am. and 8 pm. Pacific. For a detailed description of this material please go here: Book & Video Contents    

Alex Fisenko 503-590-9423

The material will be send to you no later than the next working day after receiving your order.


Ordering Information:

Here is what you get for $183 ( Priority Mail included)

  • My "Espresso Business Success Program" guide

  • Up to thirty minutes of personal consultation over the phone or e-mail

Here is what you get for $299 ( Priority Mail included) 

  • My "Espresso Business Success Program" guide

  • "Espresso 101" video tape - Available in DVD - please email or phone for DVD

  • One hour of over the  phone/e-mail personal consultation  on  any espresso or coffee shop/drive-thru related matters.

Note: If you would like to talk to me please call 503 590-9423 ask for Alex 
9 AM - 8 PM

For an upgrade of this Program please check out my: "Basic Consulting Program"

Four ways to order my program:

1. Credit card - you may order at any time over the Internet
2.
 Toll free order line 866-590-9423 between 9AM-8PM Pacific time. 
3. Mail - see address below
4. Pay Pal - at any time 

Credit Card: You can order right now with the form below.  

Please add $16.80 for domestic Express Mail - next day mostly

Outside of US: Please add $29.50 for Global Express Mail (three to four days) or applicable amount by FedEx for a one Kg. package from US Zip code 97008.

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Order Form:

$183.00 for book only and some phone consultation. Priority Mail Included.

Add $21.5 outside of USA

$299.00 for the complete program that includes the book, the 101 Espresso Video tape and up to one hour of personal over the phone consultation with me. Priority Mail Included.  Add $21.5 outside of USA


An upgrade to this Program: Basic Training & Consulting

Please fill out the amount and click to order. Please specify on payment form after the "Espresso Business Success Program" if you want a TAPE or DVD. If you don't tell us, we will send the DVD.

 Amount

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Please click on Pay Pall button if you wish to process the order through them:

If you need help with that, please call them at this toll free number:  1-888-221-1161

Outside of US, please click here to pay by credit card through PayPal.  If you have a problem with a non US issued credit card, please try to place your order by PayPal. Please add $29.50 for Global Express Mail (three to four days) or applicable amount by FedEx for a one Kg. package from US Zip code 97008. 

By mail,
please send your check or money order to:

Alex Fisenko
6107 SW Murray Blvd. PMB 297
Beaverton, OR 97008

My References & Endorsements

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