ESPRESSO BUSINESS SUCCESS - BASIC CONSULTING PROGRAM

Please read the Home Page before you read this.

If my schedule won't allow me to travel to your location to provide you with my "Turn-Key" consulting program, or your budget does not include my fees ranging from $3000-$8000 plus travel expenses, may I suggest three affordable alternatives?

  • Basic Consulting Program 
  • Mini-Basic Program 
  • Choose your own Program 

My Basic Consulting Program will provide you with everything that you need to plan, open and operate a successful coffee business.

Here is what I will do:

1. Evaluate by phone your prospective location.

  • Consult with you on the suitability of your prospective location to evaluate it's potential before you lease it and commit yourself. You would e-mail me some photos of the shop, with a general description of the area, the size of the shop, rent, what lease can you get, what other businesses  are next to you. The location of your shop will be your single most important step. Once you sign the lease it will be too late. By the time you finish the remodeling and the rest, you will put into it anywhere from $60,000-$300,000. It would be financially and emotionally disastrous if after all that money and time invested you realize that you made a mistake in choosing the location. If the location does not make any business sense, I will tell you so. If it is appropriate, I will do my best to help you to succeed. 
  • Design the working part of your shop for speed and efficiency of operation.  A wrong design will slow down the service, tire your employees needlessly and upset your customers. This will include the configuration of the counters,  the placement of all equipment, plumbing and electric needs , as well as everything necessary to comply with your local health department. I do not get involved in the visual aspects of the shop design and leave that part to you and/or your architect. Ongoing consultation with your contractor.
  • Advise you on all the equipment that you will need to operate your shop. This alone may save you thousands of dollars and eliminate all the confusion that may arise by talking to many espresso equipment and other sales people. Find the best source in your area.
  • Provide you with a complete and detailed list of all supplies that you will need to start your business. This will include coffee, syrups, cups, napkins etc. etc. I do not sell any equipment or products, but will advise you on suppliers in your part of the country that will do the best job for you. This will save you a lot of time that you can better invest in thinking about the decor of your shop or in hiring employees.
  • Develop a menu that will make sense to your customers. The right kind of menu is your most important marketing tool, and it may determine to a large degree the success of your business. Unfortunately, it is neglected and misunderstood by most coffee shop operators. I have seen "horror" menus without any sense or purpose, some of them listing as many as sixty eight items! Such a menu will  not only confuse your customers, but will make it impossible to train your employees in doing a fast and efficient job. This will be a hot, iced and "designer" espresso based drinks menu, as well as advise on pastries, etc.
  • Develop an "espresso friendly" marketing and pricing strategy so as to sell more espresso based drinks. Why? Because that's where the money is!!

2. Provide you with my personal "Espresso Business Training" video tape.
   

  • This over one hour long video shows exactly what I do when I arrive at a client's location for my "Turn-Key" consulting. It covers the importance of an effective, "espresso focused" menu, together with an explanation of how to market espresso based drinks, especially in areas where espresso is not widely known.
  • Laminated Recipe sheets showing how to do all the drinks on the menu.
  • The video will show how to make the hot and iced drinks properly.
  • Phone or e-mail consultation before, during and after the opening of your shop.
  • Included with this program is my book "Espresso Business Success Program"

    Your investment in this Basic Consulting Program is only $695.00. 

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 "Mini-Basic Program" includes:

  • "Espresso Business Training" Video Tape
  • "Espresso Business Success Program" Book
  • Laminated Recipe sheets showing how to make all the drinks on the menu.
  • Personal over the phone/e-mail consultation 

Price of this Program: $395.00

For and additional $60 I will include the "Espresso 101" tape -for a total of $455.00

Note: Does not include the custom shop design

"Training Tape Program"

If you already have the "Espresso Business Success Program" book & tape, upgrade to:

  • "Espresso Business Training" Video Tape
  • Laminated Recipe sheets showing how to make all the drinks on the menu

Price of this Program: $195.00
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You may order by: 

1. Credit card -  order at any time
2. Phone  - Between 8 am - 8 pm Pacific time. Toll free 866-590 9423 for orders only.
3. Priority Mail Included- Please add $13.20 shipping charges if you want it by Express Mail
4. Add $29.00 for Express Mail shipping outside of USA

You may order with a credit card by entering the amount here. We will know which program by the amount.

Amount

By mail, please send your check or money order to:

Alex Fisenko
6107 SW Murray Blvd. PMB 297
Beaverton, OR 97008

Please call me direct if you have any concerns or questions:

Alex Fisenko 503 5909423  Pacific time 9 A.M.- 8 P.M.

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